The platform is rolling out a new feature that enables them to cut down on the amount of artificial intelligence-produced content appearing in their streams. This step comes as the company disclosed that it currently hosts in excess of 1 billion content made with AI.
Trial and Implementation
The update is in a pilot phase over the coming weeks before a global rollout. This development coincides with a surge in content created by AI, driven by recent AI video creators.
AI Content on Other Platforms
It has been noted that almost 10% of the most rapidly expanding channels on a popular video site exclusively feature clips produced artificially. A large amount of this content is considered mass-produced AI material, a term for poor-quality, factory-style content that is often absurd or dreamlike.
Based on user feedback that numerous viewers appreciate content made with AI tools, from computer-generated images to science explainers, and we aim to offer the community the power to adjust the amount of that, according to their own preferences,” stated a platform representative.
Scale of AI Content
The service announced that there are currently 1.3 billion videos on its app labeled as made with AI. In total, more than 100 million media items are submitted to the service daily, making AI-generated material a relatively small percentage of its overall inventory.
Customizing Your Feed
Viewers will be capable of reduce or increase the volume of artificial media they view by opening the content preference feature in the application and picking “AI-generated content”. Further subjects that can already be adjusted under the setting cover news, fashion, cosmetics, and movement.
Content Labeling and Policies
Its rules require users to tag convincing artificially created content, and it forbids dangerous AI impersonations of celebrities or critical incidents. Any realistic artificial content that is not labeled can be taken down under its user guidelines.
Additionally, the platform will henceforth attach an “AI-made” watermark to content created with its proprietary AI systems, or identified by an collaborative effort for identifying AI-generated material. This step is aimed to help prevent users from trying to bypass the labeling process.
Responsible AI Funding
TikTok is furthermore establishing a $2 million AI literacy fund for experts and institutions to produce learning resources about using AI responsibly. This project will support non-profit groups specializing in educating programming and robotics.
Content Safety Approach
The platform has defended its safety measures, amid debate over plans to make redundant a large number of content moderators in the UK. The company is planning to reduce 439 jobs in its trust and safety team in the UK capital, with worker representatives and internet security professionals voicing alarm that staff are being displaced by automated systems.
A trust and safety lead stated that human moderation would remain essential, but artificial intelligence can safeguard staff by removing the most distressing content before it has to be seen by humans. The platform announced a notable drop in disturbing and violent content reviewed by safety staff over the past year due to the use of its automated systems.
It is vital to combine humans and technology to maintain a secure environment,” she said. “We’ll have staff as involved in the system, but we also think it’s very important to minimize viewing of harmful content as swiftly, which is the area in which a extensive automated help is making a difference work at speed.”
